Equity fundraising can be tricky for first time founders, especially in the early stages and building in a non-hyped market. The VC industry is notoriously secretive and until about a decade ago it was largely contained within the Bay Area. Then the macroeconomic trends helped shift the concentration of VC money to less explored places like Europe, the Midwest, Latin America, South and East Africa and South-East Asia.

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Web 3 is coming. Slowly but surely. Piece by piece. Protocol by protocol. But there are some familiar barriers holding back the coming wave. Bitcoin, blockchains and the broader ‘crypto’ industry is still in the early adoption phase. Using the diffusion of innovation model and Geoffrey Moore’s Crossing the Chasm, we need to move from enthusiasts and early adopters to a different customer group: the ‘early majority’. Technical debates around performance, standards, and security should continue to be vigorously debated, but other questions now need to be asked. How will cryptonetworks get Web 2.0 users to use the products? How will they get users to come back regularly? How will they build trust in the products?

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